What is Digital Marketing??!

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets TV and game consoles to engage with stakeholders. A component of Digital marketing is Digital Brand Engagement. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Digital Marketing can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc. Social Media Marketing is a component of digital marketing. Many organizations use a combination of traditional and digital marketing channels; however, digital marketing is becoming more popular with marketers as it allows them to target and track many aspects[1] including their Return on Investment (ROI) more accurately compared to other traditional marketing channels.

Why it is Important ?

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

About our Programme at MBA MSRIT

In India the online media is establishing itself as a mass market media channel. Constant growth in the internet user base, besides the control that a marketer can have, makes “digital marketing” the future of marketing. For an entrepreneur, understanding digital marketing will become inevitable due to the advantage that startups have in embracing digital marketing. With the growth of digital media, the requirement for digital marketing professionals is increasing. There is a pressure on educational institute for making their students and faculty skilled in digital marketing.

The workshop is aimed at helping entrepreneurs, faculty and students in planning for digital marketing and covers:

• Digital Marketing : Concept and importance.
• Search engine , SEO, PPC and web analytics.
• Social media, email, video and mobile marketing; Digital marketing planning.

Registration

You can Register for us online!

Our Registration Fee
For Industry delegates: Rs 500/
For Faculty : Rs. 300/
For Students: Rs. 200/
(Only your Details are collected during online registration. Payment is received offline i.e On spot.)